How to use revenue per session to find your next fix
Revenue per session puts a value on every visit, so you can rank your sources, pages and devices by what they pay — and fix the one that pays least first.
Read the guide →
Scroll depth is not attention — what it really measures
A reach metric, not an engagement metric. What scroll depth can prove, the four claims it cannot support, and how to read it next to clicks, goals and session replays.
Read the guide →
GA4 alternatives for small sites: choose by question, not features
GA4 is free and built for someone else's questions. An honest comparison of the options a small site really has, and how to choose by the question you need answered.
Read the guide →
Are your conversion goals answering the right question?
Most small sites track clicks and call them goals. How to set conversion goals that answer a real question — five mistakes, five steps, three examples.
Read the guide →
You can't A/B test a low-traffic site — here's what to do instead
An A/B test needs more traffic than most small sites have. What to do instead when you can't reach significance — and why it is often the better path.
Read the guide →
How to read a heatmap: clicks, scroll and what to fix
Red is hot, blue is cold — reading a heatmap well is less obvious. How to interpret click and scroll maps, the five traps behind wrong conclusions, and how to turn a map into a fix.
Read the guide →
Are session replays GDPR compliant? A practical guide
What the GDPR and the cookie rules actually look at, when you need consent to record sessions, and a seven-point checklist before you press record.
Read the guide →
Bounce rate vs exit rate: what's the difference?
Both say "visitors left", but they point to different leaks. How each is calculated (GA4 included), a worked example, and which one to fix first.
Read the guide →
Why visitors leave your website — and how to find out
Traffic but no sales? The nine most common reasons visitors leave, and a five-step method to find exactly where and why they drop off on your own site.
Read the guide →